Brand reference

PocketRep brand colours

The PocketRep palette is intentionally narrow: a near-black on warm off-white, with a single signal blue used sparingly for primary actions. Use it whole — these tokens are designed to be used together, not mixed with brand colours from other systems.

Core palette

Background

HEX#FFFFFF
RGB255 255 255

Page background.

Foreground

HEX#0A0A0A
RGB10 10 10

Body text, primary buttons, logo on light.

Muted

HEX#6B6B6B
RGB107 107 107

Secondary copy, captions, helper text.

Card

HEX#F6F6F4
RGB246 246 244

Cards, callouts, secondary surfaces.

Border

HEX#E7E7E7
RGB231 231 231

Hairline dividers, input borders.

Accent

Signal Blue

HEX#4F6BFF
RGB79 107 255

Primary CTAs, highlights, links on dark surfaces. Use once per surface.

Signal Blue — On

HEX#FFFFFF
RGB255 255 255

Foreground colour for text and icons sitting on Signal Blue.

Typography

Display — Kalice (Medium / ExtraBold)

Be present in the meeting. We’ll handle the rest.

Used for headlines and hero copy. Falls back to Times New Roman where Kalice is unavailable.

Body — Inter (with system fallbacks)

PocketRep records the conversations that happen at properties, on showroom floors, and across the table from a client — pulling out the buying signals, drafting the follow-up, and pushing structured notes into the rep’s CRM before they’re back in the car.

Used for body copy, navigation, buttons, and UI labels.

Usage

  • Lead with Background and Foreground. Treat the palette as monochrome until a moment calls for emphasis.
  • Use Signal Blue sparingly — one primary action per surface. Don’t use it for body text or large fills.
  • Don’t recolour the logo. Use the wordmark in Foreground on light surfaces, or in Background on dark surfaces.
  • Keep at least 24px of clear space around the wordmark.
  • Don’t add gradients, drop shadows, or outlines to the wordmark or palette colours.